//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Werbung
Advertising effects
171
Werbewirkung
171
Consumer behaviour
114
Konsumentenverhalten
114
Advertising
104
Internet marketing
55
Online-Marketing
55
Brand image
33
Markenimage
33
Brand management
32
Markenführung
32
Social Web
28
Social web
28
Emotion
17
Viral marketing
17
Virales Marketing
17
Celebrity endorsement
15
Celebrity-Werbung
15
Marketing management
13
Sponsoring
13
Sponsorship
13
advertising
13
Children
12
Kinder
12
Target group
12
Zielgruppe
12
Brand
11
Markenartikel
11
Product Placement
11
Product placement
11
social media
10
Sales promotion
8
Verkaufsförderung
8
Beziehungsmarketing
7
Cognition
7
Kognition
7
Relationship marketing
7
USA
7
more ...
less ...
Online availability
All
Undetermined
84
Free
3
Type of publication
All
Article
110
Type of publication (narrower categories)
All
Article in journal
110
Aufsatz in Zeitschrift
110
Case study
1
Fallstudie
1
Language
All
English
110
Author
All
Dahlén, Micael
3
Aitken, Robert
2
Bang Nguyen Viet
2
Cauberghe, Veroline
2
Feng, Yang
2
Hartnett, Nicole
2
Liu, Fang
2
Manyiwa, Simon
2
Prashar, Sanjeev
2
Robertson, Kirsten
2
Shen, Fuyuan
2
Spotts, Harlan E.
2
Stewart, Kristin
2
Thyne, Maree
2
Watkins, Leah
2
Weinberger, Marc G.
2
Yang, Jing
2
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
1
Ahn, Jungsun
1
Aileni, Vidyadhar Reddy
1
Ali, Azmat
1
Anghelcev, George
1
Aparicio-Valverde, Mireia
1
Armstrong, Jon Scott
1
Arora, Nilesh
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aspara, Jaakko
1
Astous, Alain d'
1
Awale, Sushil
1
Aytimur, Hilal
1
Bae, Mikyeung
1
Baglione, Stephen L.
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Baxter, Stacey
1
Beard, Fred K.
1
Becerra, Enrique
1
Becirovic, Ilda
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
International journal of consumer studies
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
120
Journal of marketing communications
119
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
106
Journal of promotion management : JPM
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
42
Journal of current issues and research in advertising : JCIRA
36
Journal of retailing and consumer services
35
Health marketing quarterly
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of current issues and research in advertising
25
Journal of global marketing
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of marketing research : JMR
25
SpringerLink / Bücher
24
Young consumers : insight and ideas for responsible marketers
24
Journal of advertising
23
Marketing letters : a journal of research in marketing
23
Journal of marketing
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Marketing : ZFP ; journal of research and management
17
Quantitative marketing and economics : QME
17
Journal of business ethics : JOBE
14
Journal of the Academy of Marketing Science
14
The journal of product & brand management
14
Australasian marketing journal
13
Cogent business & management
13
more ...
less ...
Source
All
ECONIS (ZBW)
110
Showing
1
-
10
of
110
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
Herrando, Carolina
;
Martín de Hoyos, María José
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2288-2299
Persistent link: https://www.econbiz.de/10013412140
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
7
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
8
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
9
Characteristics of aliterate consumers and their responses to advertising and non-advertising communications
DelVecchio, Devon
;
Jae, Haeran
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 927-960
Persistent link: https://www.econbiz.de/10014330948
Saved in:
10
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->