Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Year of publication: |
2024
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Authors: | Jia, Wufan ; Fu, Lunrui ; Dai, Yue |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 4, p. 615-638
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Subject: | celebrity | influencer marketing | sponsorship disclosure | trust | Sponsoring | Sponsorship | Vertrauen | Confidence | Unternehmenspublizität | Corporate disclosure | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management |
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