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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of electronic commerce : IJEC"
~language:"eng"
~subject:"Advertising"
~subject:"Werbung"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Werbung
Internet marketing
76
Online-Marketing
75
Consumer behaviour
34
Konsumentenverhalten
34
Social Web
31
Social web
31
Advertising effects
26
Werbewirkung
26
Viral marketing
20
Virales Marketing
20
Online retailing
17
Online-Handel
17
Brand management
13
Markenführung
13
Beziehungsmarketing
11
Relationship marketing
11
Search engine
11
Suchmaschine
11
E-commerce
10
Electronic Commerce
10
Brand image
9
Markenimage
9
Social network
8
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Website
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7
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6
Marketingmanagement
6
Theorie
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Theory
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online advertising
6
Betrug
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Fraud
5
Interactive media
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Interaktive Medien
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Internet
5
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16
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16
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Aspara, Jaakko
1
Bijmolt, Tammo H. A.
1
Campbell, Colin
1
Chakravarti, Amitav
1
Chiu, Shih-Wen
1
Confos, Nicolla
1
Dahlén, Micael
1
Davis, Teresa
1
Drossos, Dimitris A.
1
Dunne, Áine
1
Ferraro, Carla
1
Gammoh, Bashar S.
1
Gazley, Aaron
1
Giaglis, George M.
1
Hartnett, Nicole
1
Hunt, Adam
1
Jiménez, Fernando R.
1
Klapper, Daniel
1
Lappas, Theodoros
1
Lawlor, Margaret-Anne
1
Leeflang, Peter
1
Lekakos, George
1
Li, Yung-Ming
1
Lin, Lienfa
1
Luo, Xueming
1
McLaren, Lachlan
1
Nabout, Nadia Abou
1
Olbrich, Rainer
1
Pelechrinis, Konstantinos
1
Phang, Chee Wei
1
Rosengren, Sara
1
Rowley, Jennifer
1
Sands, Sean
1
Schultz, Carsten D.
1
Sharp, Byron
1
Song, Yiping
1
Teng, Ching-I
1
Tseng, Fan-Chen
1
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1
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European journal of marketing : EJM
International journal of electronic commerce : IJEC
International journal of advertising : the review of marketing communications
77
Journal of business research : JBR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
40
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
29
Journal of advertising research
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of marketing research
10
International journal of technology marketing : IJTMkt
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
European research studies
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of advertising
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
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ECONIS (ZBW)
16
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1
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
2
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
3
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
4
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
5
Generalisability of advertising persuasion principles
Sharp, Byron
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011453370
Saved in:
6
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
7
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
8
Carefulness matters : consumer responses to short message service advertising
Tseng, Fan-Chen
;
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 525-550
Persistent link: https://www.econbiz.de/10011550943
Saved in:
9
The effects of location-based-services on consumer purchase intention at point of purchase
Gazley, Aaron
;
Hunt, Adam
;
McLaren, Lachlan
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1686-1708
Persistent link: https://www.econbiz.de/10011409558
Saved in:
10
A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011296914
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