//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International marketing review"
~isPartOf:"Journal of East-West business"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Markenartikel"
~subject:"Marketing management"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 18 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrics
Entrepreneurship
Indien
Markenartikel
Marketing management
Consumer behaviour
38
Konsumentenverhalten
38
Relationship marketing
18
Beziehungsmarketing
17
Brand management
16
Markenführung
16
Brand image
15
Markenimage
15
Bibliometrie
13
Entrepreneurship approach
10
Customer satisfaction
9
Dienstleistungsqualität
9
Kundenzufriedenheit
9
Service quality
9
Innovation
8
Viral marketing
8
Virales Marketing
8
Brand
7
Digitalisierung
7
Digitization
7
Beschwerdemanagement
6
Complaint management
6
E-commerce
6
Electronic Commerce
6
Einzelhandel
5
Globalisierung
5
Globalization
5
Multinationales Unternehmen
5
Personality psychology
5
Persönlichkeitspsychologie
5
Retail trade
5
Social Web
5
Social web
5
Transnational corporation
5
Brand equity
4
Corporate reputation
4
Emotion
4
more ...
less ...
Online availability
All
Undetermined
27
Free
1
Type of publication
All
Article
34
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
34
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
34
Author
All
Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Paul, Justin
Roy, Sanjit
Ko, Eunju
13
Pereira, Vijay
13
Kumar, Satish
11
Adomako, Samuel
10
Kraus, Sascha
10
Melewar, T. C.
10
Parida, Vinit
10
Vrontis, Demetris
10
Laroche, Michel
9
Sharma, Piyush
9
Foroudi, Pantea
8
Malik, Ashish
8
Shukla, Paurav
8
Behl, Abhishek
7
Christodoulides, George
7
Dana, Leo Paul
7
Diamantopoulos, Adamantios
7
Gupta, Suraksha
7
Huarng, Kun-Huang
7
Kaciak, Eugene
7
Lim, Weng Marc
7
Méndez Picazo, María Teresa
7
Welsh, Dianne H. B.
7
Wincent, Joakim
7
Balmer, John M. T.
6
Donthu, Naveen
6
Dwivedi, Yogesh Kumar
6
Jones, Paul
6
Kitchen, Philip J.
6
Lanivich, Stephen E.
6
Mas-Tur, Alicia
6
Merchant, Altaf
6
Miles, Morgan P.
6
Oghazi, Pejvak
6
Awruk, Katarzyna
5
Barrio-García, Salvador del
5
Budhwar, Pawan S.
5
more ...
less ...
Published in...
All
European journal of marketing : EJM
International journal of electronic marketing and retailing : IJEMR
International marketing review
Journal of East-West business
Journal of business research : JBR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of product & brand management
7
Journal of retailing and consumer services
5
European management journal
4
International business review : the official journal of the European International Business Academy
4
Journal of strategic marketing
4
Asia Pacific business review
3
International entrepreneurship and management journal
3
Business strategy and the environment
2
Entrepreneurship and regional development : an international journal
2
European journal of international management : EJIM
2
International journal of Indian culture and business management
2
Psychology & marketing
2
Small business economics : an entrepreneurship journal
2
Small business economics : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The journal of services marketing
2
Asian business & management
1
Economic research
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Información comercial española : ICE : revista de economía
1
International journal of consumer studies
1
International journal of entrepreneurial behavior & research
1
International journal of manpower
1
International journal of services, economics and management
1
Journal of Indian business research
1
Journal of business-to-business marketing
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of innovation & knowledge : JIK
1
Journal of international entrepreneurship
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of targeting, measurement and analysis for marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
2
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
3
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
4
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
5
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
6
Travelers' psychological ownership : a systematic review and future research agenda
Lyu, Cenhua
;
Jiang, Yangyang
;
Balaji, M. S.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1623-1646
Persistent link: https://www.econbiz.de/10014384370
Saved in:
7
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
8
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
9
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
10
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->