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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of financial research"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Advertising"
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Advertising
Celebrity endorsement
14
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Idris, Izian
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European journal of marketing : EJM
International journal of financial research
Journal of advertising : official publication of the American Academy of Advertising
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
6
International journal of advertising : the review of marketing communications
4
Journal of advertising research
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Journal of global marketing
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AMS review : official publication of the Academy of Marketing Science
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Celebrity, convergence and transformation
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Cogent business & management
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Corporate reputation review
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European Sport management quarterly : ESMQ
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European journal of marketing
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Frontiers of business research in China : selected publications from Chinese universities
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management
1
International journal of applied business and economic research
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International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of market research
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International journal of marketing : IJM ; formerly Der Markt
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International journal of operations and quantitative management : IJOQM
1
International journal of retail & distribution management
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International journal of sports marketing & sponsorship
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International review on public and non-profit marketing
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ECONIS (ZBW)
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1
The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
Saved in:
2
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
Saved in:
3
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
4
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
Saved in:
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