Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Jennifer Edson Escalas, James R. Bettman
| Year of publication: |
April-June 2017
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| Authors: | Escalas, Jennifer Edson ; Bettman, James R. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 2, p. 297-308
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| Subject: | Celebrity endorsement | Need to belong | Parasocial relationship | Celebrity-Werbung | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2016.1274925 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011705767