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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of financial research"
~subject:"Advertising"
~subject:"Frauen"
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Advertising
Frauen
Celebrity endorsement
7
Celebrity-Werbung
7
Advertising effects
5
Werbewirkung
5
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
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Markenimage
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Athletes
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Sportler
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Werbung
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Australien
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Brand evaluation
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China
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Cognition
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Endorsement
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Großbritannien
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Internet marketing
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Jugendliche
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Macht
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Markenführung
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Moderate incongruity effect
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Online-Marketing
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Political party
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Politische Partei
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Power
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Arman Hj Ahmad
1
Becirovic, Ilda
1
Brock, James L.
1
Idris, Izian
1
Liu, Matthew Tingchi
1
Martin, Brett A. S.
1
Mason, Cordelia
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Shenn Kuan Chow
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Veer, Ekant
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European journal of marketing : EJM
International journal of financial research
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
6
International journal of advertising : the review of marketing communications
4
Journal of advertising research
4
Journal of global marketing
4
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Vision : the journal of business perspective
3
Global business review
2
International journal of Chinese culture and management : IJCCM
2
International journal of market research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
South Asian journal of management : SAJM
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Young consumers : insight and ideas for responsible marketers
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Arts marketing : an international journal ; AM
1
Asian Academy of Management journal : AAMJ
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
1
Decision
1
European Sport management quarterly : ESMQ
1
European journal of international management : EJIM
1
European journal of marketing
1
Frontiers of business research in China : selected publications from Chinese universities
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of applied business and economic research
1
International journal of internet marketing and advertising : IJIMA
1
International journal of islamic marketing and branding
1
International journal of management and economics
1
International journal of marketing : IJM ; formerly Der Markt
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International journal of operations and quantitative management : IJOQM
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ECONIS (ZBW)
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The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
Saved in:
2
Selecting a female athlete endorser in China : the effect of attractiveness, match-up, and consumer gender difference
Liu, Matthew Tingchi
;
Brock, James L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1214-1235
Persistent link: https://www.econbiz.de/10009267029
Saved in:
3
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
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