Selecting a female athlete endorser in China : the effect of attractiveness, match-up, and consumer gender difference
Matthew Tingchi Liu; James L. Brock
| Year of publication: |
2011
|
|---|---|
| Authors: | Liu, Matthew Tingchi ; Brock, James L. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 7/8, p. 1214-1235
|
| Subject: | Celebrity-Werbung | Celebrity endorsement | Sportler | Athletes | Frauen | Women | Konsumentenverhalten | Consumer behaviour | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009267029