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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Septianto, Felix"
~subject:"Markenführung"
~type:"article"
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Markenführung
Consumer behaviour
11
Konsumentenverhalten
11
Emotion
6
Advertising
4
Advertising effects
4
Werbewirkung
4
Brand management
3
Luxury goods
3
Luxusgüter
3
Satisfaction
3
Werbung
3
Zufriedenheit
3
Beziehungsmarketing
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Happiness
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Relationship marketing
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Social Web
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Social web
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Anticounterfeit
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Art infusion
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Attitude functions
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Awe
1
Bio-Lebensmittel
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Brand evaluation
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Brand image
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Certainty
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Cognition
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Cognitive flexibility
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Communication
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Conservation
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Contentment
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Customer satisfaction
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Customization
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Developing countries
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Entitlement
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Experiential Purchase
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Septianto, Felix
Ko, Eunju
10
Diamantopoulos, Adamantios
8
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Filieri, Raffaele
6
Melewar, T. C.
6
Bang, Nguyen
5
Grohs, Reinhard
5
Merchant, Altaf
5
Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
5
Teng, Lefa
5
Ahn, Jiseon
4
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Foroudi, Pantea
4
Guzman, Francisco
4
Han, Heesup
4
Japutra, Arnold
4
Mandler, Timo
4
Mrad, Mona
4
Roy, Sanjit
4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
4
Shukla, Paurav
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Aspara, Jaakko
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Balaji, M. S.
3
Black, Iain
3
Chen, Qimei
3
Cui, Charles Chi
3
Delgado-Ballester, Elena
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
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European journal of marketing : EJM
International journal of hospitality management
Journal of business research : JBR
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
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Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
2
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
3
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
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