Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Year of publication: |
2022
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Authors: | Quach, Sara ; Septianto, Felix ; Thaichon, Park ; Mao, Wen |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 538-552
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Subject: | Advertising | Art infusion | Attitude functions | Luxury brands | Self-inauthenticity | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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