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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Athletes"
~subject:"Werbung"
~subject:"celebrity endorsements"
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Search: subject_exact:"Celebrity-Werbung"
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European journal of marketing : EJM
International journal of internet marketing and advertising : IJIMA
International journal of advertising : the review of marketing communications
8
International journal of sports marketing & sponsorship
8
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
8
Journal of advertising research
7
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of global marketing
5
Journal of marketing communications
5
Psychology & marketing
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Vision : the journal of business perspective
4
Global business review
3
Journal of international consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
European Sport management quarterly : ESMQ
2
International journal of market research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of sports economics
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing letters : a journal of research in marketing
2
South Asian journal of management : SAJM
2
Wert und Werte der Marketing-Kommunikation
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AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
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Asia-Pacific journal of business administration
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Asian Academy of Management journal : AAMJ
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brands : interdisciplinary perspectives
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Celebrity, convergence and transformation
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Cogent business & management
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Corporate reputation review
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ECONIS (ZBW)
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1
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
2
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
3
Selecting a female athlete endorser in China : the effect of attractiveness, match-up, and consumer gender difference
Liu, Matthew Tingchi
;
Brock, James L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1214-1235
Persistent link: https://www.econbiz.de/10009267029
Saved in:
4
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
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