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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of retail & distribution management"
~subject:"Advertising effects"
~subject:"Einzelhandel"
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Search: subject_exact:"Verbraucherbefragung"
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Advertising effects
Einzelhandel
Consumer behaviour
639
Konsumentenverhalten
639
Retail trade
144
Brand management
112
Markenführung
112
Brand image
101
Markenimage
101
Beziehungsmarketing
98
Relationship marketing
98
Online retailing
66
Online-Handel
66
Brand
63
Markenartikel
62
Customer satisfaction
58
Kundenzufriedenheit
58
USA
44
United States
44
Emotion
41
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39
Lebensmitteleinzelhandel
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35
Marketingmanagement
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Internet marketing
30
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28
Electronic Commerce
28
Handelsmarke
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Cliquet, Gérard
4
Faultrier, Brigitte de
4
Diallo, Mbaye Fall
3
Yildirim, Kemal
3
Zielke, Stephan
3
Albinsson, Pia A.
2
Ayalp, Nur
2
Bagdare, Shilpa
2
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2
Boulay, Jacques
2
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2
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2
Cagatay, Kubulay
2
Carpenter, Jason M.
2
Cauberghe, Veroline
2
Dahlén, Micael
2
Deli-Gray, Zsuzsa
2
Feenstra, Florence
2
Florack, Arnd
2
Frasquet Deltoro, Marta
2
Göritz, Anja
2
Jain, Rajnish
2
Latusi, Sabrina
2
Luceri, Beatrice
2
Manolis, Chris
2
Muzellec, Laurent
2
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2
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2
Rowley, Jennifer
2
Siomkos, George J.
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Swoboda, Bernhard
2
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1
Aktas, Gozen Guner
1
Albaum, Luk Gerald
1
Alexander, Andrew
1
Alexander, Nicholas
1
Amin, Muslim
1
Angell, Robert
1
Anjaly, Bhawna
1
Aror, Sourabh
1
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European journal of marketing : EJM
International journal of retail & distribution management
Journal of retailing and consumer services
527
Journal of business research : JBR
257
International journal of advertising : the review of marketing communications
137
Journal of retailing
135
Journal of marketing communications
134
The international review of retail, distribution and consumer research
114
Psychology & marketing
90
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
73
International journal of retail and distribution management
69
Journal of promotion management : JPM
64
Journal of advertising research
58
International journal of internet marketing and advertising : IJIMA
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Marketing letters : a journal of research in marketing
49
Journal of marketing research : JMR
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing intelligence & planning
44
The journal of consumer marketing
44
The journal of product & brand management
44
Asia Pacific journal of marketing and logistics
43
International journal of electronic marketing and retailing : IJEMR
43
Journal of marketing
41
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Marketing : ZFP ; journal of research and management
39
International journal of consumer studies
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
The journal of brand management : an international journal
36
Journal of the Academy of Marketing Science
34
European journal of operational research : EJOR
32
Journal of international consumer marketing
32
Cogent business & management
31
Journal of current issues and research in advertising : JCIRA
30
Health marketing quarterly
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of marketing research
27
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ECONIS (ZBW)
176
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1
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176
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1
Private labels importance across different store loyalty stages : a multilevel approach
Vale, Rita Coelho do
;
Matos, Pedro Verga
- In:
International journal of retail & distribution management
45
(
2017
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10011621628
Saved in:
2
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
3
Understanding the metrosexual and spornosexual as a segment for retailers
Mitchell, Vincent-Wayne
;
Lodhia, Amar
- In:
International journal of retail & distribution management
45
(
2017
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10011640144
Saved in:
4
Small family grocers' inherent advantages over chain stores : a review
Srichookiat, Sanit
;
Jindabot, Teerasak
- In:
International journal of retail & distribution management
45
(
2017
)
4
,
pp. 446-462
Persistent link: https://www.econbiz.de/10011640172
Saved in:
5
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
6
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
7
Factors affecting store image and the choice of hypermarkets in Oman
Belwal, Rakesh
;
Belwal, Shweta
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 587-607
Persistent link: https://www.econbiz.de/10011747847
Saved in:
8
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
9
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
10
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
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