Estimating umbrella-branding spillovers : a retailer perspective
Mouna Sebri and Georges Zaccour
| Year of publication: |
2017
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|---|---|
| Authors: | Sebri, Mouna ; Zaccour, Georges |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 9/10, p. 1659-1712
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| Subject: | Store brands | Spillover | Umbrella branding | Market share attraction model | Markenartikel | Brand | Spillover-Effekt | Spillover effect | Einzelhandel | Retail trade | Marktanteil | Market share | Markenführung | Brand management | Handelsmarke | Store brand | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-02-2016-0074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011755478