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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of services, economics and management"
~person:"Dant, Rajiv P."
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Online-Handel"
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European journal of marketing : EJM
International journal of services, economics and management
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National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean
;
Dant, Rajiv P.
;
Gleiberman, Aaron M.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
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