National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Year of publication: |
2014
|
---|---|
Authors: | Joen, Hyo-jin Jean ; Dant, Rajiv P. ; Gleiberman, Aaron M. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 7/8, p. 1511-1535
|
Subject: | Brand equity | Experience | Credence | Criticality | Service franchising | Franchising | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Experiment | Markenführung | Brand management | Produktqualität | Product quality |
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