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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of East-West business"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Small business economics : an entrepreneurship journal"
~person:"Balaji, M. S."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~source:"econis"
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Consumer behaviour
32
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32
Brand management
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Markenimage
15
Relationship marketing
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Balaji, M. S.
Galindo Martín, Miguel Angel
Guzman, Francisco
Paul, Justin
Roy, Sanjit
Acs, Zoltán J.
46
Laroche, Michel
44
Vrontis, Demetris
41
Audretsch, David B.
40
Huarng, Kun-Huang
39
Ko, Eunju
37
Pereira, Vijay
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Parida, Vinit
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Sharma, Piyush
36
Oghazi, Pejvak
34
Dwivedi, Yogesh Kumar
31
Woodside, Arch G.
30
Wincent, Joakim
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Kraus, Sascha
28
Thurik, Adriaan R.
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Melewar, T. C.
27
Diamantopoulos, Adamantios
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Chebat, Jean-Charles
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Foroudi, Pantea
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Valette-Florence, Pierre
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Gustafsson, Anders
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Ribeiro Soriano, Domingo
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Walsh, Gianfranco
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Wright, Mike
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Babin, Barry J.
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Cadogan, John W.
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Cleveland, Mark
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Dhir, Amandeep
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Kumar, Satish
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Lee, Nick
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Link, Albert N.
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Malik, Ashish
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Yu, Tiffany Hui-Kuang
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Bouncken, Ricarda B.
18
Johnston, Wesley J.
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European journal of marketing : EJM
International marketing review
Journal of East-West business
Journal of business research : JBR
Small business economics : an entrepreneurship journal
Journal of retailing and consumer services
23
Información comercial española : ICE : revista de economía
19
The journal of product & brand management
15
Journal of strategic marketing
11
European management journal
9
International journal of hospitality management
9
The service industries journal
9
Hacienda pública española : review of public economics
8
International journal of consumer studies
7
Technological forecasting & social change : an international journal
7
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
6
International entrepreneurship and management journal
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
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International business review : the official journal of the European International Business Academy
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Psychology & marketing
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The journal of brand management : an international journal
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Asia Pacific business review
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Asia Pacific journal of marketing and logistics
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Business strategy and the environment
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Next economic growth : new factors and new perspectives
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The international journal of bank marketing : IJBM
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The journal of consumer marketing
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Entrepreneurship and regional development : an international journal
3
European journal of international management : EJIM
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International journal of market research
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Journal of consumer behaviour
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Journal of innovation & knowledge : JIK
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Journal of service theory and practice
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
On Music, Money and Markets : Comparing the Finances of Great Composers
3
Services marketing cases in emerging markets : an asian perspective
3
Small business economics : an international journal
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Springer eBook Collection
3
The International trade journal
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ECONIS (ZBW)
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1
Brand activism and the consequence of woke washing
Ahmad, Fayez
;
Guzman, Francisco
;
Al-Emran, Md
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014535980
Saved in:
2
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
3
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
6
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
7
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
8
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
INNOSERV: generalized scale for perceived service innovation
Monahar, Sridhar
;
Paul, Justin
;
Strong, Carolyn
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014294783
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