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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of East-West business"
~person:"Kitchen, Philip J."
~source:"econis"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Marketing management"
~subject:"Virales Marketing"
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Kitchen, Philip J.
Balmer, John M. T.
5
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4
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European journal of marketing : EJM
International marketing review
Journal of East-West business
Journal of marketing communications
4
Journal of business research : JBR
2
Journal of business strategy
2
A reader in marketing communications
1
EuroMed journal of business
1
Handbook of research on international advertising
1
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1
International journal of management concepts and philosophy : IJMCP
1
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Marketing : metaphors and metamorphosis
1
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Qualitative market research : an international journal
1
The journal of product & brand management
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Working paper / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
2
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
3
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
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