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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Parida, Vinit"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Firmenimage"
~subject:"Indien"
~subject:"Markenführung"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Bibliometrics
Entrepreneurship
Firmenimage
Indien
Markenführung
Marketing management
Consumer behaviour
41
Konsumentenverhalten
41
Innovation
20
Relationship marketing
17
Beziehungsmarketing
16
Bibliometrie
16
Brand management
16
Entrepreneurship approach
16
Brand image
15
Digitalisierung
15
Digitization
15
Markenimage
15
Business start-up
11
Unternehmensgründung
11
Business model
10
Dienstleistungsqualität
10
Geschäftsmodell
10
Innovation management
10
Innovationsmanagement
10
Service quality
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Customer satisfaction
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Kundenzufriedenheit
9
Leistungsbündel
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Brand
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Business network
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E-commerce
8
Electronic Commerce
8
Unternehmensnetzwerk
8
Viral marketing
8
Virales Marketing
8
Digital servitization
7
Digitalization
7
Markenartikel
7
Servitization
7
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6
Business services
6
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47
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Article in journal
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55
Collection of articles of several authors
1
Sammelwerk
1
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English
55
Author
All
Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Parida, Vinit
Paul, Justin
Roy, Sanjit
Melewar, T. C.
23
Foroudi, Pantea
16
Ko, Eunju
16
Pereira, Vijay
16
Gupta, Suraksha
12
Adomako, Samuel
11
Diamantopoulos, Adamantios
11
Kraus, Sascha
11
Kumar, Satish
11
Veloutsou, Cleopatra
11
Vrontis, Demetris
11
De Chernatony, Leslie
10
Laroche, Michel
10
Roper, Stuart
10
Balmer, John M. T.
9
Kitchen, Philip J.
9
Malik, Ashish
9
Merchant, Altaf
9
Sharma, Piyush
9
Valette-Florence, Pierre
9
Behl, Abhishek
8
Christodoulides, George
8
Kim, Kyung Hoon
8
Merrilees, Bill
8
Oghazi, Pejvak
8
Shukla, Paurav
8
Bartikowski, Boris
7
Buil, Isabel
7
Dana, Leo Paul
7
Dennis, Charles
7
Dwivedi, Yogesh Kumar
7
Huarng, Kun-Huang
7
Kaciak, Eugene
7
Lanivich, Stephen E.
7
Lim, Weng Marc
7
Mandler, Timo
7
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
The journal of product & brand management
12
International entrepreneurship and management journal
6
Technological forecasting & social change : an international journal
6
Entrepreneurship and regional development : an international journal
5
Journal of retailing and consumer services
5
Journal of strategic marketing
5
European management journal
4
International business review : the official journal of the European International Business Academy
4
Small business economics : an international journal
4
Asia Pacific business review
3
International journal of consumer studies
3
Psychology & marketing
3
The journal of brand management : an international journal
3
The journal of consumer marketing
3
The journal of services marketing
3
European journal of international management : EJIM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Small business economics : an entrepreneurship journal
2
Strategic management journal
2
The international journal of bank marketing : IJBM
2
The service industries journal
2
Academy of Management journal : AMJ
1
Asian business & management
1
British journal of management
1
British journal of management : BJM
1
Business & society
1
Business strategy and the environment
1
Economic research
1
Electronic commerce research
1
Entrepreneurship theory and practice : ET&P
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Información comercial española : ICE : revista de economía
1
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ECONIS (ZBW)
55
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1
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55
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
Clarifying the scaling concept : a review, definition, and measure of scaling performance and an elaborate agenda for future research
Palmié, Maximilian
;
Parida, Vinit
;
Mader, Anna
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014280340
Saved in:
4
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
5
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
6
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
7
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
8
Microfoundations in the strategic management of technology and innovation : definitions, systematic literature review, integrative framework, and research agenda
Palmié, Maximilian
;
Rüegger, Stephanie
;
Parida, Vinit
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013468769
Saved in:
9
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
10
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
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