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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Sahasranamam, Sreevas"
~subject:"Bibliometrics"
~subject:"Bibliometrie"
~subject:"Dienstleistungsqualität"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Bibliometrics
Bibliometrie
Dienstleistungsqualität
Entrepreneurship
Indien
Marketing management
Consumer behaviour
38
Konsumentenverhalten
38
Relationship marketing
17
Beziehungsmarketing
16
Brand management
15
Markenführung
15
Brand image
14
Markenimage
14
Entrepreneurship approach
11
Customer satisfaction
9
Kundenzufriedenheit
9
Service quality
9
Innovation
8
Viral marketing
8
Virales Marketing
8
Brand
7
Digitalisierung
7
Digitization
7
Beschwerdemanagement
6
Complaint management
6
E-commerce
6
Electronic Commerce
6
Markenartikel
6
Einzelhandel
5
Retail trade
5
Brand equity
4
Business start-up
4
Corporate reputation
4
Emotion
4
Firmenimage
4
Marketingmanagement
4
Personality psychology
4
Personalization
4
Persönlichkeitspsychologie
4
Social Web
4
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Undetermined
30
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37
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Article in journal
Aufsatz in Zeitschrift
37
Collection of articles of several authors
1
Sammelwerk
1
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English
37
Author
All
Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Paul, Justin
Roy, Sanjit
Sahasranamam, Sreevas
Pereira, Vijay
13
Kumar, Satish
11
Laroche, Michel
11
Parida, Vinit
11
Sharma, Piyush
11
Vrontis, Demetris
11
Adomako, Samuel
10
Kraus, Sascha
10
Ko, Eunju
9
Malik, Ashish
9
Gustafsson, Anders
8
Behl, Abhishek
7
Chebat, Jean-Charles
7
Dana, Leo Paul
7
Huarng, Kun-Huang
7
Kaciak, Eugene
7
Lim, Weng Marc
7
Méndez Picazo, María Teresa
7
O'Cass, Aron
7
Welsh, Dianne H. B.
7
Wincent, Joakim
7
Witell, Lars
7
Balmer, John M. T.
6
Dhir, Amandeep
6
Jones, Paul
6
Lanivich, Stephen E.
6
Mas-Tur, Alicia
6
Melewar, T. C.
6
Miles, Morgan P.
6
Oghazi, Pejvak
6
Awruk, Katarzyna
5
Babin, Barry J.
5
Budhwar, Pawan S.
5
Castaño Martínez, María Soledad
5
Donthu, Naveen
5
Foroudi, Pantea
5
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
7
Journal of strategic marketing
6
The service industries journal
6
European management journal
4
The journal of services marketing
4
Asia Pacific business review
3
International business review : the official journal of the European International Business Academy
3
International entrepreneurship and management journal
3
International journal of hospitality management
3
The journal of product & brand management
3
Asian business & management
2
Entrepreneurship and regional development : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of contemporary hospitality management
2
Journal of service research : JSR
2
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
2
Marketing intelligence & planning
2
Psychology & marketing
2
Small business economics : an entrepreneurship journal
2
Small business economics : an international journal
2
Technological forecasting & social change : an international journal
2
The international journal of bank marketing : IJBM
2
Business strategy and the environment
1
Economic research
1
Entrepreneurship theory and practice : ET&P
1
European journal of international management : EJIM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Información comercial española : ICE : revista de economía
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of manpower
1
International journal of services, economics and management
1
Journal of East-West business
1
Journal of Indian business research
1
Journal of business-to-business marketing
1
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All
ECONIS (ZBW)
37
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37
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1
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
2
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
3
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
4
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
5
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
6
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
7
Dual institutional embeddedness and home country CSR engagement : evidence from Indian MNEs
Sahasranamam, Sreevas
;
Arya, Bindu
;
Mukundhan, K. V.
- In:
Journal of business research : JBR
141
(
2022
),
pp. 163-174
Persistent link: https://www.econbiz.de/10013168026
Saved in:
8
An exploratory study into emerging market SMEs' involvement in the circular economy : evidence from India's indigenous Ayurveda industry
Pereira, Vijay
;
Nandakumar, M. K.
;
Sahasranamam, Sreevas
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 188-199
Persistent link: https://www.econbiz.de/10013168123
Saved in:
9
Frugal innovations : a multidisciplinary review & agenda for future research
Dabić, Marina
;
Obradović, Tena
;
Vlačić, Božidar
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 914-929
Persistent link: https://www.econbiz.de/10013169472
Saved in:
10
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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