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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Bibliometrics"
~subject:"Bibliometrie"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Bibliometrics
Bibliometrie
Entrepreneurship
Indien
Marketing management
Consumer behaviour
38
Konsumentenverhalten
38
Relationship marketing
17
Beziehungsmarketing
16
Brand management
15
Markenführung
15
Brand image
14
Markenimage
14
Entrepreneurship approach
10
Customer satisfaction
9
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9
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25
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25
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Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Paul, Justin
Roy, Sanjit
Pereira, Vijay
13
Kumar, Satish
11
Adomako, Samuel
10
Kraus, Sascha
10
Parida, Vinit
10
Vrontis, Demetris
10
Sharma, Piyush
9
Ko, Eunju
8
Laroche, Michel
8
Malik, Ashish
8
Behl, Abhishek
7
Dana, Leo Paul
7
Huarng, Kun-Huang
7
Kaciak, Eugene
7
Lim, Weng Marc
7
Méndez Picazo, María Teresa
7
Welsh, Dianne H. B.
7
Wincent, Joakim
7
Balmer, John M. T.
6
Jones, Paul
6
Lanivich, Stephen E.
6
Mas-Tur, Alicia
6
Melewar, T. C.
6
Miles, Morgan P.
6
Awruk, Katarzyna
5
Budhwar, Pawan S.
5
Castaño Martínez, María Soledad
5
Foroudi, Pantea
5
Haddoud, Mohamed Yacine
5
Kitchen, Philip J.
5
Munjal, Surender
5
O'Cass, Aron
5
Oghazi, Pejvak
5
Pandey, Nitesh
5
Ribeiro Soriano, Domingo
5
Sahasranamam, Sreevas
5
Shukla, Paurav
5
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
European management journal
4
Asia Pacific business review
3
International business review : the official journal of the European International Business Academy
3
International entrepreneurship and management journal
3
Journal of strategic marketing
3
The journal of product & brand management
3
Entrepreneurship and regional development : an international journal
2
International journal of Indian culture and business management
2
Psychology & marketing
2
Small business economics : an entrepreneurship journal
2
Small business economics : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asian business & management
1
Business strategy and the environment
1
Economic research
1
European journal of international management : EJIM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Información comercial española : ICE : revista de economía
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of manpower
1
International journal of services, economics and management
1
Journal of East-West business
1
Journal of Indian business research
1
Journal of business-to-business marketing
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of innovation & knowledge : JIK
1
Journal of international entrepreneurship
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision : MD
1
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ECONIS (ZBW)
25
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1
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
2
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
3
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
4
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
5
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
6
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
7
Frugal innovations : a multidisciplinary review & agenda for future research
Dabić, Marina
;
Obradović, Tena
;
Vlačić, Božidar
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 914-929
Persistent link: https://www.econbiz.de/10013169472
Saved in:
8
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
9
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
10
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
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