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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Bibliometrics"
~subject:"Brand"
~subject:"Indien"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Bibliometrics
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Marketing management
Consumer behaviour
40
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40
Relationship marketing
17
Beziehungsmarketing
16
Brand management
16
Markenführung
16
Brand image
15
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15
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10
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9
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Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Paul, Justin
Roy, Sanjit
Ko, Eunju
13
Pereira, Vijay
13
Kumar, Satish
11
Melewar, T. C.
10
Laroche, Michel
9
Sharma, Piyush
9
Malik, Ashish
8
Shukla, Paurav
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Vrontis, Demetris
8
Christodoulides, George
7
Diamantopoulos, Adamantios
7
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7
Gupta, Suraksha
7
Lim, Weng Marc
7
Balmer, John M. T.
6
Behl, Abhishek
6
Donthu, Naveen
6
Dwivedi, Yogesh Kumar
6
Kitchen, Philip J.
6
Merchant, Altaf
6
Budhwar, Pawan S.
5
De Chernatony, Leslie
5
Gustafsson, Anders
5
Laker, Benjamin
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Mandler, Timo
5
Munjal, Surender
5
O'Cass, Aron
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5
Phau, Ian
5
Veloutsou, Cleopatra
5
Bamel, Umesh
4
Barrio-García, Salvador del
4
Calantone, Roger J.
4
Chatterjee, Sheshadri
4
Chaudhuri, Ranjan
4
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4
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
The journal of product & brand management
7
Journal of retailing and consumer services
5
European management journal
4
Journal of strategic marketing
4
Asia Pacific business review
3
International business review : the official journal of the European International Business Academy
3
Business strategy and the environment
2
International journal of Indian culture and business management
2
Psychology & marketing
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The journal of services marketing
2
Entrepreneurship and regional development : an international journal
1
European journal of international management : EJIM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of services, economics and management
1
Journal of East-West business
1
Journal of Indian business research
1
Journal of business-to-business marketing
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of targeting, measurement and analysis for marketing
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Paradigm : the journal of Institute of Management Technology
1
Research in international business and finance
1
Technological forecasting & social change : an international journal
1
The Asian economic review : journal of the Indian Institute of Economics
1
The Indian economic journal
1
The International trade journal
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ECONIS (ZBW)
25
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
6
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
7
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
8
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
9
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
10
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
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