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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Firmenimage"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Bibliometrics
Entrepreneurship
Firmenimage
Marketing management
Consumer behaviour
40
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40
Relationship marketing
17
Beziehungsmarketing
16
Brand management
16
Markenführung
16
Brand image
15
Markenimage
15
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13
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10
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9
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30
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Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Paul, Justin
Roy, Sanjit
Melewar, T. C.
15
Adomako, Samuel
11
Foroudi, Pantea
11
Kraus, Sascha
11
Kumar, Satish
10
Parida, Vinit
10
Balmer, John M. T.
9
Ko, Eunju
9
Pereira, Vijay
8
Vrontis, Demetris
8
Dana, Leo Paul
7
Gupta, Suraksha
7
Huarng, Kun-Huang
7
Kaciak, Eugene
7
Lanivich, Stephen E.
7
Laroche, Michel
7
Lim, Weng Marc
7
Méndez Picazo, María Teresa
7
Welsh, Dianne H. B.
7
Wincent, Joakim
7
Awruk, Katarzyna
6
Behl, Abhishek
6
Haddoud, Mohamed Yacine
6
Jones, Paul
6
Kitchen, Philip J.
6
Mas-Tur, Alicia
6
Miles, Morgan P.
6
Castaño Martínez, María Soledad
5
Kim, Kyung Hoon
5
O'Cass, Aron
5
Oghazi, Pejvak
5
Ribeiro Soriano, Domingo
5
Sharma, Piyush
5
Staniewski, Marcin W.
5
Amankwah-Amoah, Joseph
4
Bamel, Umesh
4
Barrio-García, Salvador del
4
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
European management journal
4
Asia Pacific business review
3
International entrepreneurship and management journal
3
Entrepreneurship and regional development : an international journal
2
International business review : the official journal of the European International Business Academy
2
Journal of strategic marketing
2
Psychology & marketing
2
Small business economics : an entrepreneurship journal
2
Small business economics : an international journal
2
The journal of services marketing
2
The service industries journal
2
Asian business & management
1
British journal of management : BJM
1
Business strategy and the environment
1
Economic research
1
European journal of international management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Información comercial española : ICE : revista de economía
1
International journal of consumer studies
1
International journal of manpower
1
International journal of services, economics and management
1
Journal of business-to-business marketing
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of innovation & knowledge : JIK
1
Journal of international entrepreneurship
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision : MD
1
Marketing intelligence & planning
1
Research in international business and finance
1
Review of managerial science : RMS
1
Technological forecasting & social change : an international journal
1
The International trade journal
1
The journal of product & brand management
1
The world economy : the leading journal on international economic relations
1
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ECONIS (ZBW)
30
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
3
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
4
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
5
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
6
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
7
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
8
Frugal innovations : a multidisciplinary review & agenda for future research
Dabić, Marina
;
Obradović, Tena
;
Vlačić, Božidar
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 914-929
Persistent link: https://www.econbiz.de/10013169472
Saved in:
9
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
10
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
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