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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Roy, Sanjit"
~subject:"Bibliometrics"
~subject:"Indien"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Bibliometrics
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15
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15
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12
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12
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11
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Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Roy, Sanjit
Pereira, Vijay
12
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11
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10
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9
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8
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
The journal of product & brand management
3
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2
The journal of services marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of services, economics and management
1
Journal of Indian business research
1
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ECONIS (ZBW)
6
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6
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1
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
2
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
3
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
4
The Ian's pizza tribe : reconceptualizing cross-cultural research in the digital age
Henderson, Geraldine Rosa
;
Guzman, Francisco
;
Huff, …
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 283-287
Persistent link: https://www.econbiz.de/10009720344
Saved in:
5
Special section: Reconceptualizing cross-cultural research in the digital age
Guzman, Francisco
(
contributor
);
Huff, Lenard C.
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 283-396
Persistent link: https://www.econbiz.de/10009720348
Saved in:
6
Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.
;
Blankson, Charles
;
Guzman, Francisco
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
Saved in:
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