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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Balaji, M. S."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Haddoud, Mohamed Yacine"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Marketing management"
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Bibliometrics
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Consumer behaviour
30
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30
Brand management
15
Markenführung
15
Relationship marketing
15
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14
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14
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Balaji, M. S.
Galindo Martín, Miguel Angel
Guzman, Francisco
Haddoud, Mohamed Yacine
Paul, Justin
Roy, Sanjit
Pereira, Vijay
13
Kumar, Satish
11
Adomako, Samuel
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Kraus, Sascha
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Parida, Vinit
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Vrontis, Demetris
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Ko, Eunju
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Dana, Leo Paul
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Kaciak, Eugene
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Lim, Weng Marc
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Méndez Picazo, María Teresa
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Wincent, Joakim
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Balmer, John M. T.
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Jones, Paul
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Lanivich, Stephen E.
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Mas-Tur, Alicia
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Melewar, T. C.
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Miles, Morgan P.
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Ribeiro Soriano, Domingo
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
European management journal
4
Asia Pacific business review
3
Contemporary issues in entrepreneurship research
3
International business review : the official journal of the European International Business Academy
3
International entrepreneurship and management journal
3
International journal of entrepreneurial behavior & research
3
Journal of strategic marketing
3
The journal of product & brand management
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Entrepreneurship and regional development : an international journal
2
International journal of Indian culture and business management
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Psychology & marketing
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Services marketing cases in emerging markets : an asian perspective
2
Small business economics : an entrepreneurship journal
2
Small business economics : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Analyzing the relationship between innovation, value creation, and entrepreneurship
1
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1
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Contemporary Issues in Entrepreneurship Research Ser.
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Development agenda of Third World countries under the WTO regime ; 2
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Economic policies and issues on a global scale
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Enhancing enterprise competitiveness : (strategy, operations and finance)
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Entrepreneurship and its economic significance, behavior and effects
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European journal of international management : EJIM
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Indian banking : the new vision
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Industrial marketing management : the international journal for industrial and high-tech firms
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Información comercial española : ICE : revista de economía
1
International Studies in Entrepreneurship
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of manpower
1
International journal of services, economics and management
1
International studies in entrepreneurship
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1
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
2
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
3
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
4
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
5
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
6
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
7
Frugal innovations : a multidisciplinary review & agenda for future research
Dabić, Marina
;
Obradović, Tena
;
Vlačić, Božidar
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 914-929
Persistent link: https://www.econbiz.de/10013169472
Saved in:
8
A gender-based approach to the influence of personality traits on entrepreneurial intention
Laouiti, Rahma
;
Haddoud, Mohamed Yacine
;
Nakara, Walid Adam
- In:
Journal of business research : JBR
142
(
2022
),
pp. 819-829
Persistent link: https://www.econbiz.de/10013168464
Saved in:
9
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
10
The psychological drivers of entrepreneurial resilience in the tourism sector
Haddoud, Mohamed Yacine
;
Onjewu, Adah-Kole Emmanuel
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 702-712
Persistent link: https://www.econbiz.de/10013168014
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