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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Balaji, M. S."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Malik, Ashish"
~person:"O'Cass, Aron"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Markenartikel"
~subject:"Marketing management"
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Bibliometrics
Entrepreneurship
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Marketing management
Consumer behaviour
34
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34
Brand management
19
Markenführung
19
Brand image
18
Innovation
18
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15
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15
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14
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Balaji, M. S.
Galindo Martín, Miguel Angel
Guzman, Francisco
Malik, Ashish
O'Cass, Aron
Paul, Justin
Roy, Sanjit
Pereira, Vijay
14
Ko, Eunju
13
Adomako, Samuel
11
Kraus, Sascha
11
Kumar, Satish
11
Melewar, T. C.
10
Parida, Vinit
10
Vrontis, Demetris
10
Laroche, Michel
9
Sharma, Piyush
9
Foroudi, Pantea
8
Shukla, Paurav
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Behl, Abhishek
7
Christodoulides, George
7
Dana, Leo Paul
7
Diamantopoulos, Adamantios
7
Gupta, Suraksha
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Huarng, Kun-Huang
7
Kaciak, Eugene
7
Lanivich, Stephen E.
7
Lim, Weng Marc
7
Méndez Picazo, María Teresa
7
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7
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6
Laker, Benjamin
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Mas-Tur, Alicia
6
Merchant, Altaf
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
Journal of strategic marketing
11
The journal of product & brand management
7
Journal of retailing and consumer services
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Asia Pacific business review
4
European management journal
4
International business review : the official journal of the European International Business Academy
4
Business strategy and the environment
3
International entrepreneurship and management journal
3
International journal of human resource management
3
International journal of manpower
3
Technological forecasting & social change : an international journal
3
The journal of services marketing
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Asian business & management
2
Entrepreneurship and regional development : an international journal
2
European journal of international management : EJIM
2
International journal of Indian culture and business management
2
Journal of international management
2
Journal of marketing management : MM
2
Psychology & marketing
2
Routledge frontiers of business management
2
Services marketing cases in emerging markets : an asian perspective
2
Small business economics : an entrepreneurship journal
2
Small business economics : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
Analyzing the relationship between innovation, value creation, and entrepreneurship
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
British journal of management
1
Development agenda of Third World countries under the WTO regime ; 2
1
Economic policies and issues on a global scale
1
Economic research
1
Enhancing enterprise competitiveness : (strategy, operations and finance)
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
6
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
7
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
8
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
9
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
10
Circular economy adoption by SMEs in emerging markets : towards a multilevel conceptual framework
Malik, Ashish
;
Sharma, Piyush
;
Sharma, Piyush
;
Vinu, Ajayan
- In:
Journal of business research : JBR
142
(
2022
),
pp. 605-619
Persistent link: https://www.econbiz.de/10013168425
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