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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Digitalisierung
Indien
Konsumentenverhalten
Markenführung
Brand management
3
Brand
2
Cultural identity
2
Designation of origin
2
Herkunftsbezeichnung
2
Kulturelle Identität
2
Markenartikel
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Brand experience
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Brand image
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Brands
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Construal level
1
Country-of-origin
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1
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Customer satisfaction
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Emotion
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Emotion regulation
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Emotions
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Gesundheitsreform
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Health care reform
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Information behaviour
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Informationsverhalten
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International marketing
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Internationales Marketing
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Kundenzufriedenheit
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Janiszewski, Chris A.
11
Krishna, Aradhna
8
Laran, Juliano
8
Wyer, Robert S.
8
Bagchi, Rajesh
7
Belk, Russell W.
7
Berger, Jonah
7
McGill, Ann L.
7
Rucker, Derek D.
7
Shiv, Baba
7
Argo, Jennifer J.
6
Bearden, William O.
6
Christodoulides, George
6
Hoch, Stephen J.
6
Lichtenstein, Donald R.
6
Melewar, T. C.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Barnes, Bradley R.
5
Diamantopoulos, Adamantios
5
Dwivedi, Yogesh Kumar
5
Fishbach, Ayelet
5
Folkes, Valerie S.
5
Gal, David
5
Grewal, Dhruv
5
Holbrook, Morris B.
5
Kaushik, Geetanjali
5
Lehmann, Donald R.
5
Magnusson, Peter
5
Mogilner, Cassie
5
Moutinho, Luiz
5
Pieters, Rik
5
Rana, Nripendra P.
5
Roper, Stuart
5
Samper, Adriana
5
Sela, Aner
5
Sengupta, Jaideep
5
Sharma, Piyush
5
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European journal of marketing : EJM
International marketing review
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
47
Journal of retailing and consumer services
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
6
European management journal
5
International journal of consumer studies
5
Technological forecasting & social change : an international journal
5
Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
3
International journal of market research
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of consumer marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of international management : EJIM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
6
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6
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6
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date (oldest first)
1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
3
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
4
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
5
External search effort : an investigation across several product categories
Beatty, Sharon E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10001031359
Saved in:
6
Price expectation and price recall error : an empirical study
Helgeson, James G.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 379-386
Persistent link: https://www.econbiz.de/10001068356
Saved in:
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