Luxury brand markets as confluences of multiple cultural beliefs
Yuri Seo; Margo Buchanan-Oliver; Angela Cracia B. Cruz
| Year of publication: |
2015
|
|---|---|
| Authors: | Seo, Yuri ; Buchanan-Oliver, Margo ; Cruz, Angela Cracia B. |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 2, p. 141-159
|
| Subject: | Brands | Luxury | Cultural branding | Meanig construction | Multicultural marketplaces | Markenführung | Brand management | Luxusgüter | Luxury goods | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296977