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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"The journal of product & brand management"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Kaciak, Eugene"
~person:"Kim, Kyung Hoon"
~person:"Miles, Morgan P."
~person:"Paul, Justin"
~subject:"Bibliometrics"
~subject:"Brand resurrection movement"
~subject:"Entrepreneurship"
~subject:"Firmenimage"
~subject:"Indien"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Bibliometrics
Brand resurrection movement
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14
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Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Kaciak, Eugene
Kim, Kyung Hoon
Miles, Morgan P.
Paul, Justin
Balmer, John M. T.
7
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European journal of marketing : EJM
International marketing review
The journal of product & brand management
Journal of business research : JBR
46
International entrepreneurship and management journal
11
Entrepreneurship and regional development : an international journal
6
Journal of strategic marketing
5
European management journal
4
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
4
Journal of innovation & knowledge : JIK
4
Small business economics : an international journal
4
Asia Pacific business review
3
International business review : the official journal of the European International Business Academy
3
International small business journal : ISBJ
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of research in marketing and entrepreneurship : JRME
3
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of entrepreneurial behavior & research
2
Psychology & marketing
2
Small business economics : an entrepreneurship journal
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
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1
Baltic journal of management : BJM
1
British journal of management : BJM
1
Business strategy and the environment
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1
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1
European journal of international management : EJIM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Group decision and negotiation
1
Información comercial española : ICE : revista de economía
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of food and agricultural economics : IJFAEC
1
International journal of manpower
1
International small business journal : researching entrepreneurship
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ECONIS (ZBW)
6
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1
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6
of
6
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articles prioritized
date (newest first)
date (oldest first)
1
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
2
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
3
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
4
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
5
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
6
Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.
;
Blankson, Charles
;
Guzman, Francisco
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
Saved in:
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