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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Lee, Richard"
~person:"Mitchell, Vincent-Wayne"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Digitalisierung
Indien
Konsumentenverhalten
Markenführung
Designation of origin
5
Herkunftsbezeichnung
5
Brand management
3
Customer satisfaction
3
Kundenzufriedenheit
3
National culture
3
Nationalkultur
3
Viral marketing
3
Virales Marketing
3
Animosity
2
Beziehungsmarketing
2
Brand
2
Cosmopolitanism
2
Cultural identity
2
Ethnocentrism
2
Großbritannien
2
Kulturelle Identität
2
Markenartikel
2
Market
2
Markt
2
Relationship marketing
2
United Kingdom
2
Wein
2
Wine
2
Advertising
1
Advertising effects
1
Beschwerdemanagement
1
Brand experience
1
Brand image
1
Brand positioning
1
Brands
1
Buyer behaviour
1
Cognition
1
Complaint management
1
Confidence
1
Construal level
1
Consumer preferences
1
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Article
11
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
11
Language
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English
Spanish
Author
All
Beatty, Sharon E.
Kim, Kyung Hoon
Lee, Richard
Mitchell, Vincent-Wayne
Paul, Justin
Roy, Sanjit
Seo, Yuri
Christodoulides, George
6
Melewar, T. C.
6
Barnes, Bradley R.
5
Diamantopoulos, Adamantios
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Magnusson, Peter
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Roper, Stuart
5
Sharma, Piyush
5
Simintiras, Antonis C.
5
Wang, Cheng Lu
5
Buchanan-Oliver, Margo
4
Cleveland, Mark
4
De Chernatony, Leslie
4
He, Jiaxun
4
Lowe, Ben
4
Michaelidou, Nina
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Andrews, Lynda
3
Balabanis, George
3
Buil, Isabel
3
Canniford, Robin
3
Cruz, Angela Gracia B.
3
Delgado-Ballester, Elena
3
Drennan, Judy
3
Grohmann, Bianca
3
Guzman, Francisco
3
Kerr, Gayle
3
Li, Jianyao
3
Maher, Amro A.
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Pelsmacker, Patrick de
3
Roy, Rajat
3
Schroeder, Jonathan E.
3
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
47
Journal of retailing and consumer services
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of strategic marketing
6
European management journal
5
International journal of consumer studies
5
Psychology & marketing
5
Technological forecasting & social change : an international journal
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of marketing
4
Journal of consumer behaviour : an international research review
4
The journal of consumer marketing
4
Australasian marketing journal
3
Business strategy and the environment
3
International journal of market research
3
Journal of advertising
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Electronic commerce research
1
European journal of international management : EJIM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
11
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1
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10
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11
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date (newest first)
date (oldest first)
1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
3
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
4
A memory theory perspective of consumer ethnocentrism and animosity
Lee, Richard
;
Lee, Kyung Tae
;
Li, Jianyao
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1266-1285
Persistent link: https://www.econbiz.de/10011725678
Saved in:
5
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
6
The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Lee, Richard
;
Mazodier, Marc
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 919-942
Persistent link: https://www.econbiz.de/10011298077
Saved in:
7
When having is not enough : implications of being satisfies
Zhong, Jing Yang
;
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1975-2001
Persistent link: https://www.econbiz.de/10010205947
Saved in:
8
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
Saved in:
9
The underlying social identities of a nation's brand
Lee, Richard
;
Klobas, Jane
;
Tezinde, Tito
;
Murphy, Jamie
- In:
International marketing review
27
(
2010
)
4
,
pp. 450-465
Persistent link: https://www.econbiz.de/10008696651
Saved in:
10
Risk reducing strategies used in the purchase of wine in the UK
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
23
(
1989
)
9
,
pp. 31-46
Persistent link: https://www.econbiz.de/10001078012
Saved in:
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