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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Kaciak, Eugene"
~person:"Kim, Kyung Hoon"
~person:"Miles, Morgan P."
~person:"Paul, Justin"
~subject:"Bibliometrics"
~subject:"Brand resurrection movement"
~subject:"Consumer behaviour"
~subject:"Entrepreneurship"
~subject:"Firmenimage"
~subject:"Indien"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Bibliometrics
Brand resurrection movement
Consumer behaviour
Entrepreneurship
Firmenimage
Indien
Marketing management
Konsumentenverhalten
6
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Brand
2
Customer satisfaction
2
Dienstleistungsqualität
2
Distribution channel
2
International marketing
2
Internationales Marketing
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Markenartikel
2
Relationship marketing
2
Service quality
2
Supplier relationship management
2
Vertriebsweg
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
Advertising efforts
1
Arbeitsleistung
1
Arbeitszufriedenheit
1
Beschwerdemanagement
1
Bibliometric analysis
1
Bibliometrie
1
Brand experience
1
Brand loyalty
1
Complaint management
1
Customer orientation
1
Customer service
1
Designation of origin
1
Distribution intensity
1
Einzelhandel
1
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Online availability
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Undetermined
6
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Language
All
English
7
Author
All
Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Kaciak, Eugene
Kim, Kyung Hoon
Miles, Morgan P.
Paul, Justin
Barnes, Bradley R.
7
Balmer, John M. T.
6
Melewar, T. C.
6
Moutinho, Luiz
6
Christodoulides, George
5
Diamantopoulos, Adamantios
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Kitchen, Philip J.
5
Magnusson, Peter
5
Rana, Nripendra P.
5
Sharma, Piyush
5
Simintiras, Antonis C.
5
Wang, Cheng Lu
5
Aspara, Jaakko
4
Cleveland, Mark
4
He, Jiaxun
4
Leonidou, Leonidas C.
4
Lowe, Ben
4
Mellahi, Kamel
4
Michaelidou, Nina
4
Mitchell, Vincent-Wayne
4
Shoham, Aviv
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Andrews, Lynda
3
Balabanis, George
3
Bruhn, Manfred
3
Buchanan-Oliver, Margo
3
Buil, Isabel
3
Cadogan, John W.
3
Canniford, Robin
3
Cruz, Angela Gracia B.
3
De Chernatony, Leslie
3
Delgado-Ballester, Elena
3
Drennan, Judy
3
Gilmore, Audrey
3
Grinstein, Amir
3
Grohmann, Bianca
3
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Published in...
All
European journal of marketing : EJM
International marketing review
Journal of business research : JBR
78
Journal of retailing and consumer services
18
International entrepreneurship and management journal
11
The journal of product & brand management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of strategic marketing
7
Entrepreneurship and regional development : an international journal
6
European management journal
6
International journal of consumer studies
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Technological forecasting & social change : an international journal
5
The journal of consumer marketing
5
International business review : the official journal of the European International Business Academy
4
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
4
Journal of innovation & knowledge : JIK
4
Psychology & marketing
4
Small business economics : an international journal
4
Asia Pacific business review
3
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
International small business journal : ISBJ
3
Journal of marketing theory and practice
3
Journal of research in marketing and entrepreneurship : JRME
3
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
3
Journal of targeting, measurement and analysis for marketing
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
Información comercial española : ICE : revista de economía
2
International journal of Indian culture and business management
2
International journal of entrepreneurial behavior & research
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Small business economics : an entrepreneurship journal
2
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Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
3
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
4
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
5
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
6
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
7
Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.
;
Blankson, Charles
;
Guzman, Francisco
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
Saved in:
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