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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Kaciak, Eugene"
~person:"Kim, Kyung Hoon"
~person:"Miles, Morgan P."
~person:"Paul, Justin"
~type_genre:"Article in journal"
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Consumer behaviour
6
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6
Brand image
3
Brand management
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Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Brand
2
Customer satisfaction
2
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International marketing
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Internationales Marketing
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Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Kaciak, Eugene
Kim, Kyung Hoon
Miles, Morgan P.
Paul, Justin
Vrontis, Demetris
11
Lee, Nick
10
Cadogan, John W.
9
Sousa, Carlos M. P.
9
Barnes, Bradley R.
8
Grønhaug, Kjell
8
Kitchen, Philip J.
8
Melewar, T. C.
8
Christodoulides, George
7
Diamantopoulos, Adamantios
7
Greenley, Gordon E.
7
Magnusson, Peter
7
Papadopoulos, Nicolas G.
7
Wang, Cheng Lu
7
Whitelock, Jeryl
7
Balmer, John M. T.
6
De Chernatony, Leslie
6
Griffith, David A.
6
Leonidou, Leonidas C.
6
Moutinho, Luiz
6
Roper, Stuart
6
Schlegelmilch, Bodo B.
6
Sharma, Piyush
6
Shoham, Aviv
6
Sinkovics, Rudolf R.
6
Tarba, Shlomo Yedidia
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Thrassou, Alkis
6
Tsang, Alex S. L.
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Buil, Isabel
5
Carrillat, François A.
5
Cavusgil, S. Tamer
5
Chung, Henry F. L.
5
Del Giudice, Manlio
5
Dwivedi, Yogesh Kumar
5
Grace, Debra
5
Kaushik, Geetanjali
5
Kuivalainen, Olli
5
Mellahi, Kamel
5
Michaelidou, Nina
5
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5
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
103
Journal of retailing and consumer services
22
Información comercial española : ICE : revista de economía
19
International entrepreneurship and management journal
15
The journal of product & brand management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of strategic marketing
10
International journal of consumer studies
9
International journal of hospitality management
9
European management journal
8
Hacienda pública española : review of public economics
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing theory and practice
8
Psychology & marketing
8
Entrepreneurship and regional development : an international journal
7
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
6
International business review : the official journal of the European International Business Academy
6
Journal of innovation & knowledge : JIK
6
Journal of service research : JSR
6
Technological forecasting & social change : an international journal
6
The service industries journal
6
European journal of international management : EJIM
5
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Small business economics : an international journal
5
The journal of brand management : an international journal
5
The journal of consumer marketing
5
The journal of services marketing
5
Asia Pacific business review
4
Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
4
Journal of East-West business
4
Journal of research in marketing and entrepreneurship : JRME
4
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
4
Journal of targeting, measurement and analysis for marketing
4
International journal of market research
3
International small business journal : ISBJ
3
Journal of consumer behaviour
3
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ECONIS (ZBW)
7
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1
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7
of
7
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date (newest first)
date (oldest first)
1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
3
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
4
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
5
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
6
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
7
Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.
;
Blankson, Charles
;
Guzman, Francisco
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
Saved in:
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