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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Marketingmanagement"
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Search: subject:"Brand management"
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Marketingmanagement
Brand management
154
Markenführung
154
Brand image
97
Consumer behaviour
97
Konsumentenverhalten
97
Markenimage
97
Brand
65
Markenartikel
64
Beziehungsmarketing
29
Relationship marketing
29
Marketing management
27
Branding
17
Internet marketing
13
Online-Marketing
13
Brand architecture
12
Brand equity
12
Brand loyalty
11
Markenarchitektur
11
Social Web
11
Social web
11
Advertising effects
9
Brands
9
Corporate Social Responsibility
9
Corporate reputation
9
Corporate social responsibility
9
Firmenimage
9
Personality psychology
9
Persönlichkeitspsychologie
9
Werbewirkung
9
Brand extension
8
Cause-Related Marketing
8
Cause-related marketing
8
Markentransfer
8
Markentreue
8
Customer satisfaction
7
Kundenzufriedenheit
7
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7
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7
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Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Sok, Phyra
2
Arasu Balasubramaniam, Senthil
1
Baghi, Ilaria
1
Balmer, John M. T.
1
Balmern, John M. T.
1
Berezan, Orie
1
Chen, Junsong
1
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1
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1
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1
Dou, Wenyu
1
Duarte, Paulo
1
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1
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1
Foroudi, Pantea
1
Gabrielli, Veronica
1
Grohmann, Bianca
1
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1
Hampel, Stefan
1
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1
Huang, Yen-tsung
1
Hudson, Bradford T.
1
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1
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1
Jeong, Hyun Ju
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Jublee, Daniel Inbaraj
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1
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1
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1
Marinho, Ana Filipa Lopes
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1
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1
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European journal of marketing : EJM
International review on public and non-profit marketing
Journal of business research : JBR
46
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
23
Journal of retailing and consumer services
20
SpringerLink / Bücher
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing communications
16
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of the Academy of Marketing Science
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
International journal of advertising : the review of marketing communications
9
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Marketing intelligence & planning
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
Journal of global marketing
6
Journal of marketing for higher education
6
Measuring and managing brands
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European management journal
5
Europäische Hochschulschriften / 5
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
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ECONIS (ZBW)
27
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1
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
2
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
3
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
4
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
5
Unpacking
brand
management
superiority : examining the interplay of
brand
management
capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
6
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
7
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
8
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
9
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
10
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
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