Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Year of publication: |
2017
|
---|---|
Authors: | Scheinbaum, Angeline Close ; Hampel, Stefan ; Kang, Mihuyn |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 3, p. 627-645
|
Subject: | Branding | Integrated marketing communications | Video | Online consumer behaviour | Dual processing theory | E-mail | Online-Marketing | Internet marketing | E-Mail | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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