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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Consumer behaviour
460
Konsumentenverhalten
459
Brand management
99
Markenführung
99
Markenimage
96
Beziehungsmarketing
67
Relationship marketing
67
Customer satisfaction
58
Kundenzufriedenheit
58
Brand
57
Markenartikel
55
Dienstleistungsqualität
41
Advertising effects
37
Emotion
37
Werbewirkung
37
Viet Nam
32
Vietnam
32
Einzelhandel
30
Retail trade
30
Advertising
27
Viral marketing
27
Virales Marketing
27
Marketing management
26
Marketingmanagement
26
Online retailing
26
Online-Handel
26
Internet marketing
25
Social Web
25
Social web
25
Werbung
25
Online-Marketing
24
Personality psychology
21
Persönlichkeitspsychologie
21
Confidence
19
Großbritannien
19
United Kingdom
19
Vertrauen
19
Innovation adoption
18
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Article
136
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Article in journal
Article
Conference proceedings
Glossar enthalten
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136
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English
136
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Grohmann, Bianca
3
Van Dat Tran
3
Abosag, Ibrahim
2
Balaji, M. S.
2
Buil, Isabel
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Halim, Rizal Edy
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Presi, Caterina
2
Roper, Stuart
2
Sok, Phyra
2
Tri Cuong Dam
2
Tseng, Timmy H.
2
Tung Tran Anh
2
Zielke, Stephan
2
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Al-Baity, Mohamed
1
Alif, Gunawan
1
Alpert, Frank
1
Andrews, Lynda
1
Anridho, Nadia
1
Antonetti, Paolo
1
Asif, Mirza Huzaifa
1
Aspara, Jaakko
1
Aurier, Philippe
1
Babakus, Emin
1
Balabanis, George
1
Bang, Nguyen
1
Baxter, Stacey
1
Bernato, Innocentius
1
Bezençon, Valéry
1
Bhumiphat Gilitwala
1
Bian, Xuemei
1
Birgelen, Marcel van
1
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European journal of marketing : EJM
Journal of Asian finance, economics and business : JAFEB
Journal of business research : JBR
474
Journal of retailing and consumer services
439
International journal of hospitality management
246
The journal of product & brand management
244
The journal of brand management : an international journal
217
Psychology & marketing
126
Asia Pacific journal of marketing and logistics
116
The journal of services marketing
114
Journal of travel and tourism marketing
99
Journal of hospitality marketing & management
96
International journal of contemporary hospitality management
95
Cogent business & management
89
The service industries journal
80
Journal of international consumer marketing
78
Journal of marketing communications
78
Journal of strategic marketing
73
Services marketing quarterly
72
Marketing intelligence & planning
69
The journal of consumer marketing
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
Journal of global marketing
59
International journal of consumer studies
58
Journal of marketing
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Journal of the Academy of Marketing Science
57
Tourism management : research, policies, practice
56
Journal of Islamic marketing
55
International marketing review
54
Marketing letters : a journal of research in marketing
53
Journal of fashion marketing and management
50
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Journal of service research : JSR
47
Service business
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
International journal of retail & distribution management
43
Journal of promotion management : innovations in planning and applied research
43
International journal of internet marketing and advertising : IJIMA
42
Journal of marketing management : MM
42
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ECONIS (ZBW)
136
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1
Factors affecting the choice of banks : do bank's interest rate, employee image and brand matter?
Le Kieu Oanh Dao
;
Loc Huynh Huu
;
Nguyen Van Chien
;
Hang …
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
1
,
pp. 457-470
Persistent link: https://www.econbiz.de/10012692362
Saved in:
2
Hedonic shopping motivation and impulse buying : the effect of website quality on customer satisfaction
Widagdo, Bambang
;
Roz, Kenny
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
1
,
pp. 395-405
Persistent link: https://www.econbiz.de/10012692348
Saved in:
3
Factors influencing youngsters' consumption behavior on high-end cosmetics in China
Bhumiphat Gilitwala
;
Nag, Amit Kumar
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
1
,
pp. 443-450
Persistent link: https://www.econbiz.de/10012692359
Saved in:
4
The influence of celebrity endorsement on young Vietnamese consumers' purchasing intention
Nhu Ty Nguyen
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
1
,
pp. 951-960
Persistent link: https://www.econbiz.de/10012692593
Saved in:
5
Impact of service recovery, customer satisfaction, and corporate image on customer loyalty
Zaid, Sudirman
;
Palilati, Alida
;
Madjid, Rahmat
;
Bua, …
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
1
,
pp. 961-970
Persistent link: https://www.econbiz.de/10012692597
Saved in:
6
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
7
Relationship brand orientation and internal brand equity at internet service providers : an organization change readiness effect
Tobing, Rudy P.
;
Suroso
;
Halim, Rizal Edy
;
Alif, Gunawan
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10012667282
Saved in:
8
Factor affecting customers' decision to use mobile banking service : a case of Thanh Hoa province, Vietnam
Hoang Ba Huyen Le
;
Ngo Chi Thanh
;
Thi Thu Huyen Trinh
; …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
2
,
pp. 205-212
Persistent link: https://www.econbiz.de/10012667284
Saved in:
9
Assessing the effects of service quality, experience value, relationship quality on behavioral intentions
Van Dat Tran
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10012667337
Saved in:
10
The relationship between brand authenticity, brand equity and customer satisfaction
Van Dat Tran
;
Thi Ngoc Linh Vo
;
Thu Quynh Dinh
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
4
,
pp. 213-221
Persistent link: https://www.econbiz.de/10012667530
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