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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of Business Research"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Research paper series / Aston Business School Research Institute"
~person:"Diamantopoulos, Adamantios"
~subject:"Bibliometrics"
~subject:"Marketingmanagement"
~subject:"Werbewirkung"
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Diamantopoulos, Adamantios
Foedermayr, Eva K.
2
Cadogan, John
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Fuchs, Christoph
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Siguaw, Judy
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European journal of marketing : EJM
Journal of Business Research
Journal of strategic marketing
Research paper series / Aston Business School Research Institute
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4
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Fundamentals of marketing research ; Vol. 1
1
Journal of forecasting
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
Saved in:
2
Market segmentation in practice : review of empirical studies, methodological assessment, and agenda for future research
Foedermayr, Eva K.
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10003751305
Saved in:
3
Exploring the construct of segmentation effectiveness : insights from international companies and experts
Foedermayr, Eva K.
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 129-156
Persistent link: https://www.econbiz.de/10003759914
Saved in:
4
Export market-orientated behaviour, its antecedents, performance consequences, & moderating factors : evidence from the US & the UK
Cadogan, John
;
Diamantopoulos, Adamantios
;
Siguaw, Judy
-
1999
Persistent link: https://www.econbiz.de/10001428559
Saved in:
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