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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing intelligence & planning"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising effects
366
Werbewirkung
366
Advertising
141
Werbung
139
Consumer behaviour
111
Konsumentenverhalten
111
Internet marketing
78
Online-Marketing
78
USA
71
United States
71
Fernsehwerbung
45
Television advertising
45
Brand image
42
Markenimage
42
Brand management
41
Markenführung
41
Emotion
29
Target group
26
Zielgruppe
26
Social Web
25
Social web
25
Marketing management
21
Marketingmanagement
21
Psychology of advertising
19
Werbepsychologie
19
Advertising planning
18
Viral marketing
18
Virales Marketing
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Werbeplanung
17
Celebrity endorsement
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Celebrity-Werbung
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Measurement
16
Messung
16
Product Placement
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Markenartikel
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362
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4
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365
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365
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366
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Romaniuk, Jenni
10
Kennedy, Rachel
7
Bellman, Steven
6
Dahlén, Micael
6
Fulgoni, Gian M.
6
Sharp, Byron
6
Varan, Duane
6
Carrillat, François A.
4
Ford, John B.
4
Lipsman, Andrew
4
Precourt, Geoffrey
4
Sivakumaran, Bharadhwaj
4
Spotts, Harlan E.
4
Astous, Alain d'
3
Beal, Virginia
3
Berthon, Pierre R.
3
Droulers, Olivier
3
Keller, Ed
3
Kerr, Gayle
3
Koslow, Scott
3
Levine, Brian
3
Milfeld, Tyler
3
Nenycz-Thiel, Magda
3
Pelsmacker, Patrick de
3
Phau, Ian
3
Pitt, Leyland F.
3
Reid, Leonard N.
3
Reijmersdal, Eva A. van
3
Riebe, Erica
3
Rosengren, Sara
3
Schultz, Don E.
3
Stafford, Marla Royne
3
Stipp, Horst
3
Taylor, Jennifer
3
Weinberger, Marc G.
3
Appiah, Osei
2
Beard, Fred K.
2
Becerra, Enrique P.
2
Campbell, Colin L.
2
Cauberghe, Veroline
2
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European journal of marketing : EJM
Journal of advertising research
Marketing intelligence & planning
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
198
Journal of marketing communications
188
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
50
SpringerLink / Bücher
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
28
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ECONIS (ZBW)
366
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1
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366
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1
Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
Saved in:
2
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
3
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
4
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
5
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
6
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
7
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
8
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
9
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
10
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
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