//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
2,578
Konsumentenverhalten
2,577
Corporate social responsibility
1,740
Corporate Social Responsibility
1,733
Business ethics
1,600
Unternehmensethik
1,595
Ethics
1,087
Ethik
1,017
Innovation
932
Firm performance
920
Unternehmenserfolg
920
USA
847
United States
847
Relationship marketing
795
Beziehungsmarketing
793
Markenführung
750
Theory
701
Theorie
692
Managers
642
Führungskräfte
637
Brand image
630
Markenimage
630
Innovation management
596
Innovationsmanagement
595
China
565
Führungsstil
536
Leadership style
536
Stakeholder
533
Social Web
517
Social web
517
Corporate Governance
506
Corporate governance
506
Multinationales Unternehmen
497
Transnational corporation
497
Marketing management
486
Marketingmanagement
486
Entrepreneurship
479
Business start-up
459
Unternehmensgründung
459
more ...
less ...
Online availability
All
Undetermined
543
Free
12
Type of publication
All
Article
745
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
Bibliografie enthalten
Case study
Mehrbändiges Werk
Aufsatz in Zeitschrift
750
Collection of articles of several authors
9
Sammelwerk
9
Conference paper
6
Konferenzbeitrag
6
Fallstudie
5
Multi-volume publication
2
more ...
less ...
Language
All
English
Author
All
Melewar, T. C.
15
Ko, Eunju
11
De Chernatony, Leslie
10
Roper, Stuart
10
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Gupta, Suraksha
9
Valette-Florence, Pierre
9
Diamantopoulos, Adamantios
8
Buil, Isabel
7
Merrilees, Bill
7
Christodoulides, George
6
Filieri, Raffaele
6
Merchant, Altaf
6
Phau, Ian
6
Bang, Nguyen
5
Dennis, Charles
5
Grohmann, Bianca
5
Grohs, Reinhard
5
Guzman, Francisco
5
Iglesias, Oriol
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Orth, Ulrich R.
5
Rose, Gregory
5
Roy, Sanjit
5
Sharifah Faridah Syed Alwi
5
Spielmann, Nathalie
5
Teng, Lefa
5
Wallace, Elaine
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Balmer, John M. T.
4
Bartikowski, Boris
4
Delgado-Ballester, Elena
4
Ekinci, Yuksel
4
Japutra, Arnold
4
Kitchen, Philip J.
4
Mandler, Timo
4
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business ethics : JOBE
Journal of business research : JBR
The journal of brand management : an international journal
560
The journal of product & brand management
384
Journal of retailing and consumer services
286
Psychology & marketing
112
Journal of strategic marketing
110
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
The journal of consumer marketing
52
The marketing review
52
European journal of marketing
51
Journal of retailing
51
more ...
less ...
Source
All
ECONIS (ZBW)
750
Showing
1
-
10
of
750
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
6
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
7
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
8
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
9
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
10
The impact of Janus fit brand extensions on perceived brand innovativeness
Aspara, Jaakko
;
Frösén, Johanna
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->