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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~person:"Baumgarth, Carsten"
~source:"econis"
~subject:"Brand equity"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
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Einzelhandel
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European journal of marketing : EJM
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Aufbruch : Ingredient Branding schafft Werte
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Journal of world business : JWB
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Marktorientierte Unternehmensführung
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Sustainable Marketing Management : Grundlagen und Cases
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Weimarer Studien zu Kulturpolitik und Kulturökonomie
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Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
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ECONIS (ZBW)
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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
2
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
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