Brand orientation and market orientation : from alternatives to synergy
Year of publication: |
2013
|
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Authors: | Urde, Mats ; Baumgarth, Carsten ; Merrilees, Bill |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 1, p. 13-20
|
Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Unternehmenskultur | Corporate culture | Erfolgsfaktor | Success factor |
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