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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Marketingmanagement"
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Brand equity
Marketingmanagement
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885
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885
Brand image
716
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716
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523
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513
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345
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344
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220
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176
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Ko, Eunju
4
Anselmsson, Johan
3
Christodoulides, George
3
Guzman, Francisco
3
Martínez-López, Francisco J.
3
Melewar, T. C.
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Aiello, Gaetano
2
Anaya-Sánchez, Rafael
2
Augusto, Mário Gomes
2
Balmer, John M.T.
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Bondesson, Niklas
2
Delgado-Ballester, Elena
2
Foroudi, Pantea
2
Grohmann, Bianca
2
Gupta, Suraksha
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Kim, Sang Jin
2
Kitchen, Philip J.
2
Lee, Wai Jin
2
Lim, Weng Marc
2
Luce, Fernando Bins
2
Melin, Frans
2
Merrilees, Bill
2
O'Cass, Aron
2
Pitt, Leyland F.
2
Podnar, Klement
2
Rahman, Mahabubur
2
Rokka, Joonas
2
Roper, Stuart
2
Round, Griff
2
Sharma, Piyush
2
Silveira, Cleo Schmitt
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Sok, Phyra
2
St. Davčik, Nebojša
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Tran, Trang P.
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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European journal of marketing : EJM
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
91
The journal of brand management : an international journal
62
The journal of business & industrial marketing
52
The journal of product & brand management
43
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24
SpringerLink / Bücher
24
Journal of business-to-business marketing
23
Journal of marketing communications
19
International journal of hospitality management
17
Journal of the Academy of Marketing Science
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Springer eBook Collection
14
Asia Pacific journal of marketing and logistics
13
Journal of retailing
13
Gabler Edition Wissenschaft
12
International marketing review
12
Journal of marketing
12
The marketing review
12
Journal of promotion management : JPM
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Antecedents and outcomes of employee-based brand equity
9
Cogent business & management
9
International journal of advertising : the review of marketing communications
9
AMS review : official publication of the Academy of Marketing Science
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of promotion management : innovations in planning and applied research
8
Tourism management : research, policies, practice
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Business horizons
7
International journal of retail & distribution management
7
International review on public and non-profit marketing
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ECONIS (ZBW)
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185
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
3
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
4
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
5
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
8
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
9
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
10
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
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