Applying the triple coherence line to in-store marketing plans to increase private label market share
Álvaro Garrido-Morgado, Óscar González-Benito
| Year of publication: |
2024
|
|---|---|
| Authors: | Garrido-Morgado, Álvaro ; González-Benito, Óscar |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103642, p. 1-12
|
| Subject: | In-store display | National brand | Private label | Triple coherence line | Handelsmarke | Store brand | Marketingmanagement | Marketing management | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marktanteil | Market share | Einzelhandel | Retail trade | Markenartikel | Brand | Verkaufsförderung | Sales promotion |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103642 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462202