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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Markenimage"
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Markenimage
Social Web
481
Social web
481
Consumer behaviour
356
Konsumentenverhalten
356
Internet marketing
227
Online-Marketing
226
Welt
210
World
210
Brand management
140
Markenführung
140
Social media
134
Relationship marketing
111
Beziehungsmarketing
110
Viral marketing
107
Virales Marketing
107
Brand image
92
Innovation
92
Online retailing
77
Online-Handel
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61
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Foroudi, Pantea
3
Merchant, Altaf
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Augusto, Mário Gomes
2
Black, Iain
2
Foroudi, Mohammad Mahdi
2
Grohs, Reinhard
2
Pantano, Eleonora
2
Reijmersdal, Eva A. van
2
Reisinger, Heribert
2
Rose, Gregory
2
Spielmann, Nathalie
2
Torres, Pedro M.
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Abosag, Ibrahim
1
Ageeva, Elena
1
Aiello, Gaetano
1
Akarsu, Tugra Nazlil
1
Aloini, Davide
1
Ameen, Nisreen
1
André, Ana Raquel
1
Arruda, Carolina
1
Astakhova, Marina
1
Audrezet, Alice
1
Azar, Salim L.
1
Baalbaki, Sally
1
Baker, Thomas L.
1
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1
Balabanis, George
1
Baldus, Brian J.
1
Barnier, Virginie de
1
Barreda, Albert A.
1
Bartikowski, Boris
1
Beal, Brent D.
1
Bean, Jonathan
1
Belei, Nina
1
Berlo, Zeph M. C. van
1
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1
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European journal of marketing : EJM
Journal of business research : JBR
The journal of brand management : an international journal
49
The journal of product & brand management
47
Journal of retailing and consumer services
42
International journal of internet marketing and advertising : IJIMA
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Tourism management : research, policies, practice
19
Journal of promotion management : innovations in planning and applied research
17
Journal of marketing communications
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Tourism management perspectives : TMP
14
Asia Pacific journal of marketing and logistics
13
Journal of travel and tourism marketing
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Psychology & marketing
12
Cogent business & management
11
International journal of advertising : the review of marketing communications
11
International journal of sport management and marketing : IJSMM
11
Marketing intelligence & planning
11
Journal of strategic marketing
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of internet commerce
9
Journal of marketing management : MM
9
Journal of promotion management : JPM
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
European Sport management quarterly : ESMQ
8
International journal of hospitality management
8
Journal of fashion marketing and management
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Technological forecasting & social change : an international journal
8
Business horizons
7
Journal of electronic commerce research : JECR
7
Journal of international marketing
7
Journal of marketing
7
Tourism analysis : an interdisciplinary tourism & hospitality journal
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
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ECONIS (ZBW)
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92
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1
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
2
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
3
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
4
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
5
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
6
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
7
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
8
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
9
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
10
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
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