The influence of scent on virtual reality experiences : the role of aroma-content congruence
Year of publication: |
2021
|
---|---|
Authors: | Flavián Blanco, Carlos ; Ibáñez-Sánchez, Sergio ; Orús, Carlos |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 123.2021, p. 289-301
|
Subject: | Congruence | Destination image | Imagination | Smell | User experience | Virtual reality | Virtuelle Realität | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Social Web | Social web | Experiment |
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