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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer behaviour : an international research review"
~language:"eng"
~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
631
Konsumentenverhalten
630
Brand image
91
Markenimage
91
Brand management
84
Markenführung
84
Beziehungsmarketing
57
Relationship marketing
57
Emotion
51
Advertising effects
50
Werbewirkung
50
Brand
46
Markenartikel
46
USA
42
United States
42
Personality psychology
41
Customer satisfaction
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Kundenzufriedenheit
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Großbritannien
37
United Kingdom
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Dienstleistungsqualität
28
Marketing management
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Marketingmanagement
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Service quality
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Einzelhandel
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Retail trade
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Viral marketing
27
Virales Marketing
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Advertising
26
Werbung
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Social Web
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Social web
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Cognition
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Kognition
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Online retailing
20
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Gentry, James W.
2
Albinsson, Pia A.
1
Anderson, Ronald C.
1
Bagozzi, Richard P.
1
Ben-Ami, Michael
1
Bluemelhuber, Christian
1
Branaghan, Russell J.
1
Buil, Isabel
1
Burchell, Kevin
1
Canniford, Robin
1
Carrington, Michal J.
1
Chang, Hyo Jung
1
De Chernatony, Leslie
1
Doster, Leigh
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Downey, Hilary
1
Dunnett, Susan
1
Eden, Dov
1
Elliott, Richard
1
Elmadağ Baş, Ayşe Banu
1
Fang, Xiang
1
Frendle, Angela M.
1
Gavish, Yossi
1
Gil, Luciana de Araujo
1
Gouran, Dennis S.
1
Grace, Debra
1
Graham, Trelise
1
Grappi, Silvia
1
Gupta, Shipra
1
Hackathorn, Jana
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Hamilton, Kathy
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Harmon-Kizer, Tracy R.
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He, Hongwei
1
Hildebrand, Emily A.
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Ho, Mary
1
Hornik, Jacob
1
Johnson, Jennifer Wiggins
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Johnson, Kim K. P.
1
Johnson, Lester W.
1
Kaplan, Oren
1
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European journal of marketing : EJM
Journal of consumer behaviour : an international research review
Journal of business research : JBR
105
Journal of retailing and consumer services
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Psychology & marketing
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
31
International journal of consumer studies
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of sport management : the official journal of the North American Society of Sport Management
20
The journal of brand management : an international journal
20
Journal of economic psychology : research in economic psychology and behavioral economics
19
The journal of product & brand management
19
Journal of fashion marketing and management
18
Journal of travel and tourism marketing
18
Sport management review
18
Asia Pacific journal of marketing and logistics
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The Routledge companion to identity and consumption
15
Tourism management : research, policies, practice
15
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
13
Journal of international consumer marketing
13
Journal of marketing communications
13
Marketing letters : a journal of research in marketing
13
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Marketing theory
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of marketing theory and practice
11
Journal of behavioral decision making
10
Journal of consumer marketing
10
Journal of strategic marketing
10
European Sport management quarterly : ESMQ
9
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41
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1
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Music is awesome : influences of emotion, personality, and preference on experienced awe
Pilgrim, Leanne
;
Norris, J. Ian
;
Hackathorn, Jana
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 442-451
Persistent link: https://www.econbiz.de/10011814865
Saved in:
4
Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel
Gupta, Shipra
;
Gentry, James W.
;
Nelson, Michelle R.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10011508811
Saved in:
5
The impact of self on materialism among teenagers
Gil, Luciana de Araujo
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 281-288
Persistent link: https://www.econbiz.de/10011508842
Saved in:
6
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
7
Insight into the motivation of selfie postings : impression management and self-esteem
Pounders, Kathrynn
;
Kowalczyk, Christine M.
;
Stowers, …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
Saved in:
8
The bittersweet experience of being envied in a consumption context
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
Saved in:
9
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
10
Childhood brand nostalgia : a new conceptualization and scale development
Shields, Alison B.
;
Johnson, Jennifer Wiggins
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 359-369
Persistent link: https://www.econbiz.de/10011570926
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