Childhood brand nostalgia : a new conceptualization and scale development
Year of publication: |
July-August 2016
|
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Authors: | Shields, Alison B. ; Johnson, Jennifer Wiggins |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 4, p. 359-369
|
Subject: | Kinder | Children | Geschichte | History | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
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