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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
~subject:"Marketingmanagement"
~subject:"Theory"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Marketingmanagement
Theory
USA
Consumer behaviour
558
Konsumentenverhalten
557
Brand management
78
Markenführung
78
Brand image
75
Markenimage
75
Beziehungsmarketing
51
Relationship marketing
51
Theorie
47
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46
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46
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37
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37
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23
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Dwivedi, Yogesh Kumar
2
Gilmore, Audrey
2
Heiskanen, Eva
2
Hill, Donna J.
2
Kaushik, Geetanjali
2
King, Maryon F.
2
Kitchen, Philip J.
2
Lee, Wai Jin
2
Lunn, Pete
2
O'Cass, Aron
2
Oehler, Andreas
2
Rana, Nripendra P.
2
Sharma, Piyush
2
Simintiras, Antonis C.
2
Sok, Phyra
2
Thøgersen, John
2
Aalto, Kristiina
1
Adams, Terry K.
1
Ahn, Jae-Hyeon
1
Ahrens, Jan
1
Amar, Moty
1
Arnade, Carlos Anthony
1
Astous, Alain d'
1
Atwell, Courtenay
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bui, M̃y
1
Calvin, Linda
1
Catlin, J. R.
1
Chatterjee, Subimal
1
Chen, Junsong
1
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1
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European journal of marketing : EJM
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Working paper / National Bureau of Economic Research, Inc.
306
Journal of business research : JBR
183
Journal of consumer research : JCR ; an interdisciplinary bimonthly
172
Journal of retailing and consumer services
160
NBER working paper series
144
Psychology & marketing
93
Discussion paper / Centre for Economic Policy Research
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
88
NBER Working Paper
88
Management science : journal of the Institute for Operations Research and the Management Sciences
79
The American economic review
73
SpringerLink / Bücher
69
Economics letters
67
International journal of hospitality management
65
Journal of economic psychology : research in economic psychology and behavioral economics
65
American journal of agricultural economics
61
Gabler Edition Wissenschaft
59
European journal of operational research : EJOR
58
Europäische Hochschulschriften / 5
58
International journal of industrial organization
58
Journal of fashion marketing and management
58
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
54
Journal of economic behavior & organization : JEBO
54
Journal of marketing
53
Journal of the Academy of Marketing Science
53
The journal of consumer marketing
53
International journal of consumer studies
52
The journal of product & brand management
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of marketing research : JMR
48
CESifo working papers
47
American economic journal : a journal of the American Economic Association
45
Applied economics
45
Journal of marketing theory and practice
44
International journal of retail & distribution management
43
Marketing letters : a journal of research in marketing
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Faculty & research / Insead : working paper series
40
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ECONIS (ZBW)
93
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1
"I should" does not mean "I can" : introducing efficacy, normative, and general compensatory green beliefs
Penker, M.
;
Seebauer, S.
- In:
Journal of consumer policy : consumer issues in law, …
46
(
2023
)
2
,
pp. 223-251
Persistent link: https://www.econbiz.de/10014322937
Saved in:
2
Comparing product lifetime extensions by enhancing consumers' expected product lifetime among different durable products
Nishijima, Daisuke
;
Oguchi, M.
- In:
Journal of consumer policy : consumer issues in law, …
47
(
2024
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10014566885
Saved in:
3
Green and simple : disclosures on eco-labels interact with situational constraints in consumer choice
Choisdealbha, Áine Ní
;
Lunn, Pete
- In:
Journal of consumer policy : consumer issues in law, …
43
(
2020
)
4
,
pp. 699-722
Persistent link: https://www.econbiz.de/10012392317
Saved in:
4
Consumer misconceptions about tax laws : results from a survey in the United States
Lyon, Elizabeth
;
Catlin, J. R.
- In:
Journal of consumer policy : consumer issues in law, …
43
(
2020
)
4
,
pp. 807-828
Persistent link: https://www.econbiz.de/10012392397
Saved in:
5
A matter of principle : comparing norm-based explanations for fair trade consumption
Schenk, Patrick
- In:
Journal of consumer policy : consumer issues in law, …
42
(
2019
)
3
,
pp. 397-423
Persistent link: https://www.econbiz.de/10012382173
Saved in:
6
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
7
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
8
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
9
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
10
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
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