Gratitude mediates consumer responses to marketing communications
Emma K. Bridger and Alex Wood
| Year of publication: |
2017
|
|---|---|
| Authors: | Bridger, Emma K. ; Wood, Alex |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 1, p. 44-64
|
| Subject: | Value | Marketing communications | Relationship marketing | Gratitude | Relationship management | Beziehungsmarketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-11-2015-0810 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011626380