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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenartikel"
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Brand
136
Markenartikel
136
Brand management
109
Markenführung
109
Consumer behaviour
101
Konsumentenverhalten
101
Brand image
87
Markenimage
87
Beziehungsmarketing
36
Relationship marketing
36
Brand loyalty
16
Marketing management
15
Marketingmanagement
15
Markentreue
13
Branding
11
Brand equity
10
Personality psychology
9
Persönlichkeitspsychologie
9
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Brand architecture
7
Experiment
6
Markenarchitektur
6
Advertising effects
5
Customer satisfaction
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Einzelhandel
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International marketing
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Internationales Marketing
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Kundenzufriedenheit
5
Narrative Methode
5
Narrative method
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Retail trade
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5
Werbewirkung
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Brand attachment
4
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4
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133
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Aufsatz in Zeitschrift
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Eisingerich, Andreas B
5
Park, C. Whan
5
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4
Grohmann, Bianca
3
Japutra, Arnold
3
Johnson, Lester W.
3
Melewar, T. C.
3
Roper, Stuart
3
Schmitt, Bernd
3
Simkin, Lyndon
3
Alvarez, Claudio
2
Bang, Nguyen
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Fiske, Susan T.
2
Fournier, Susan
2
Guèvremont, Amélie
2
Keller, Kevin Lane
2
Kervyn, Nicolas
2
Lee, Wai Jin
2
MacInnis, Deborah J.
2
Malone, Chris
2
Mills, Adam J.
2
O'Cass, Aron
2
Round, Griff
2
Sok, Phyra
2
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2
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1
Abratt, Russell
1
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1
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1
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1
Akbar, Muhammad Imad Ud Din
1
Alba, Joseph W.
1
Alexander, Nicholas
1
Almubarak, Alanoud F.
1
Alpert, Frank
1
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1
Areni, Charles Scott
1
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European journal of marketing : EJM
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of strategic marketing
Wettbewerb in Recht und Praxis : wrp
The journal of brand management : an international journal
281
Journal of business research : JBR
272
The journal of product & brand management
197
Journal of retailing and consumer services
164
Psychology & marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
41
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
33
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of marketing management : MM
28
European journal of marketing
27
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
Journal of international marketing
23
International journal of advertising : the review of marketing communications
22
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ECONIS (ZBW)
136
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1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
3
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
4
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
5
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
6
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
7
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
8
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
9
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
10
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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