//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~person:"Grohmann, Bianca"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
3
Markenartikel
3
Brand gender
2
Brand image
2
Brand management
2
Consumer behaviour
2
Gender
2
Geschlecht
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Advertising effects
1
Brand authenticity
1
Brand design
1
Brand equity
1
Brand names
1
Brand personality
1
Consonants in brand names
1
Credibility
1
Evolutionary psychology
1
Existentialism
1
Glaubwürdigkeit
1
Iconicity
1
Indexicality
1
Marketing communications
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
Scale development
1
Self-authenticating acts
1
Sound symbolism
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Grohmann, Bianca
Eisingerich, Andreas B
5
Park, C. Whan
5
Heiseke, Jürgen
4
Park, Jason Whan
4
Roper, Stuart
3
Schmitt, Bernd
3
Alvarez, Claudio
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Fiske, Susan T.
2
Fournier, Susan
2
Guèvremont, Amélie
2
Keller, Kevin Lane
2
Kervyn, Nicolas
2
Kleist, Holde
2
Lee, Wai Jin
2
MacInnis, Deborah J.
2
Malone, Chris
2
Melewar, T. C.
2
O'Cass, Aron
2
Round, Griff
2
Sok, Phyra
2
Völp, Fromut
2
Whelan, Jodie
2
Abimbola, Temi
1
Aggarwal, Pankaj
1
Ahlert, Dieter
1
Alba, Joseph W.
1
Alexander, Nicholas
1
Allen-Urteil, Mark
1
Alpert, Frank
1
Andersen, Eduard
1
Andrews, Lynda
1
Balakrishnan, Melodena Stephens
1
Bang, Nguyen
1
Bechara, Antoine
1
Bendisch, Franziska
1
Bergami, Massimo
1
Birgelen, Marcel van
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Wettbewerb in Recht und Praxis : wrp
Psychology & marketing
2
The journal of brand management : an international journal
2
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand authenticity : an integrative framework and measurement scale
Morhart, Felicitas
;
Malär, Lucia
;
Guèvremont, Amélie
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011374515
Saved in:
2
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
3
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->