Brand authenticity : an integrative framework and measurement scale
Felicitas Morhart; Lucia Malär; Amélie Guèvremont; Florent Girardin; Bianca Grohmann
| Year of publication: |
2015
|
|---|---|
| Authors: | Morhart, Felicitas ; Malär, Lucia ; Guèvremont, Amélie ; Girardin, Florent ; Grohmann, Bianca |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 2, p. 200-218
|
| Subject: | Brand authenticity | Iconicity | Indexicality | Existentialism | Scale development | Self-authenticating acts | Markenführung | Brand management | Markenimage | Brand image | Messung | Measurement | Kundenzufriedenheit | Customer satisfaction | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011374515